 "OPENING NIGHT" is a MUST READ for anyone in the Fair, Festival or Event Industry. "OPENING NIGHT": 1. Walks you through media buying, how to buy and use each medium and how to stretch your advertising budget. 2. Shows you the sponsorship sale and how to find and retain sponsors. 3. How to market your event. 4. How to buy entertainment and use it to increase attendance. 5. Shows you how to produce your event for the 21st Century CLICK HERE TO PURCHASE YOUR COPY
“John’s ability to develop sponsorships and his experience and talent at marketing and media buying showed how much of a visionary he is in this industry. His vision for our Fair helped build it to the point it is today.” David Viers, CFE Executive Director Volusia County Fair Association., Inc. Deland, Florida “John’s marketing ability is apparent with his success in driving attendance at his fairs. He has the innate ability to know what’s needed, who to go to in his network and how to creatively get it done to make his events a spectacular success!” Bob Johnson President Outdoor Amusement Business Association, Inc. “John Owens is one of the real visionaries in our industry. His work and dedication have inspired all of us to be better.” Gayle Hart Director of Marketing Greater Jacksonville Fair and The Expo Center at the Fairgrounds
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