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BookSurge Publishing 7290-B Investment Drive, Charleston, South Carolina 29418 www.booksurge.com FOR IMMEDIATE RELEASE: Certified Fair Executive Shares “Innate Ability … to Make Events a Spectacular Success!”
John Owens’ Opening Night is a must-read for event planners and fair managers who want to have a successful one of their own
ANDERSON, S.C. – Certified fair executive John Owens has been described by leading event industry professionals as “a visionary,” “brilliant,” and “one of the top promotional people in the country.” His book, Opening Night, is a compilation of over forty years of experience in marketing, advertising, and successful event planning and marketing. While Opening Night addresses steps to take towards guaranteeing a successful fair or event, as well as troubleshooting tips for a variety of situations, it also encourages a new way of looking at event planning and marketing. Owens’ track record speaks to his ability to think outside the box: after only three years, the Anderson County Fair, which he manages, ranked in the top 100 fairs in the country. Underwriters Festival Media, Laser Image, Premiere Pyrotechnics, IGX, and Communications Direct speak to the validity and even necessity of a book such as Opening Night. Owens’ focus on win-win scenarios and sharing his expertise using various types of promotional entertainment promises to make Opening Night a revolutionary book for event planners and fair mangers nationwide. For more information or to request a free review copy, members of the press can contact the author at
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or visit www.johnwowens.com. Opening Night is available for sale online at Amazon.com, BookSurge.com, and through additional wholesale and retail channels worldwide.
About the Author John Owens worked in the entertainment business for over forty years before becoming a Certified fair executive for the past eight. His background includes performance and production in radio and television as well as advertising and marketing in electronic media. As manager of the Anderson County Fair in Anderson, S.C., his expertise lies in increasing sponsorship and using all forms of entertainment and media to promote events.
About BookSurge BookSurge Publishing is a DBA of On-Demand Publishing LLC, a subsidiary of Amazon.com Inc., (NASDAQ AMZN). BookSurge is a pioneer in self-publishing and print-on-demand services. Offering unique publishing opportunities and access for authors, BookSurge boasts an unprecedented number of authors whose work has resulted in book deals with traditional publishers as well as successful authorpreneurs who enhance or build a business from their professional expertise. 1 of 1 people found the following review helpful:  Excellent Book, May 7, 2008 Being an event planner I purchased this book looking for ways to increase our business' bottom line. I try to keep up with the latest trends so our business doesn't get lost in the fast pace of today's society. We have produced at many fairs and festivals with our acts and we were very excited when we learned that someone inside the fair industry was giving up some of the secrets that were going to make doing business easier.
We were stuck on how to market to the next generation - the "kids with all the cell phones." When I read the book, "Opening Night" just one small idea paid for the book many times over. We got the answer we had been looking for.
I have read "Opening Night" several times. I have it handy as a reference manual at the office. Each time I get new ideas for our business from the things explained in the book. A new use of sponsorship banners for example sparked a way for us to implement the idea - even though we personally do not have a facility or fairground ourselves.
I found this book to be very helpful for those wanting ideas and simple examples of how to put on an event that attracts sponsors and attendees.
This is a book I will continue to reference for making and saving money and gaining sponsorship dollars for events. 1 of 1 people found the following review helpful: a comprehensive reference for the outdoor amusement industry, April 30, 2008 John Owens has done a splendid job of creating a comprehensive guide to the intricacies of operating an outdoor amusement facility. It should be the difinitive text made available to anyone in the industry. I am pleased to see someone finally put in print a reference source for everyone connected to the industry to make use of. Thank you John Get Your Copy of 'Opening Night', May 20, 2008 As the director of a non-profit organization, I've been accused of being willing to do anything for publicity or to raise money, but I pale beside John Owens, who heads up the Anderson County Fair. This guy ran for Anderson County Council a few years ago and sent a man dressed as a giant pig to campaign for him. Heck, I voted for him just for the entertainment value.
After reading John's book "Opening Night: Creating Successful Events," I know why he used the pig. He calls it "guerilla marketing," and it's one of dozens of great ideas, tips and strategies for getting publicity, sponsors, advertisers and attendance for special events. Although much of the book is geared toward fairs, I found plenty that could be adapted to any special event, from a non-profit fund-raiser to a church-based festival.
"Opening Night" is available [...] through John's website, [...]. When he gave me a copy to peruse, John noted with pride that he had paid for the printing cost by selling ads to promotional companies who wanted to reach the readers of this book. He doesn't miss an angle. Read his book and you won't either.
-- Kathryn Smith, Book Columnist, Anderson (SC) Independent-Mail |
